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January - October 2007

PPP Direct

November 09, 2007 - 10:48 a.m.

Ouch from Ice Cream

Most people at one time or another have suffered the “Ouch Factor” when eating or drinking their favorite cold beverage. There’s nothing quite so painful as biting into a great big bite of double Dutch chocolate chip ice cream and having your teeth scream in pain. It seems to that the older one gets, the worse your teeth behave.

My mom, mother in law and a fellow co-worker have all complained to me about their sensitive teeth. My mom also takes medication which makes her mouth extremely dry. She is constantly popping gum and hard candy. For now, all the women I know who suffer through sensitive teeth fight it the best way they know how, with toothpaste that masks the problem, rather than solving it.

Biotene has introduced a new toothpaste specifically for sensitive teeth that also combats dry mouth. Man, could my mom use this product! I offered a sample of the sensitive toothpaste to my coworker, who is pleased thus far with the results.

You see, Biotene uses Potassium Nitrate, which is the best known ingredient for fighting teeth sensitivity. The toothpaste is also sodium-laurly sulfate- free and sweetened with Xylitol for a great flavor. The toothpaste can also help treat bleeding and sore gums